What you’ll learn in this Multiplier Mindset blog post:
How entrepreneurs think differs from the way most people think. If you happen to live with one or have one in your life, you’re probably thinking, “You don’t have to tell me that. They’re a breed of their own!”
How entrepreneurs think: the two important decisions.
Over years of working with entrepreneurs, I’ve made this observation: Every one of them has internalised what I call the two “entrepreneurial decisions”:
Add to these two realities this harsh fact: Even if what an entrepreneur has to offer consumers makes perfect sense in their mind, on paper, and in the marketplace, the clincher is that no matter how useful it might be, unless there is a buyer willing to write them a cheque, what the entrepreneur has to sell is absolutely worthless.
Most people would find this an untenable way to make a living. An entrepreneur sees no other way. I always get a good laugh in my workshops and at speaking events when I say that entrepreneurs are doing what they do because they’re highly unemployable.
The reason for this likely lies in the fact that entrepreneurs do think differently than non-entrepreneurs—and very successful, highly innovative entrepreneurs are in a class of their own. If you want to know how to think like a successful entrepreneur, it means thinking differently than even other entrepreneurs.
What shapes game changer ideas.
Here’s what every entrepreneur really wants to know: What’s the difference between entrepreneurs in general and highly successful entrepreneurs with game-changer ideas—the superstars we read and hear about in the media? What are the useful differences you can focus on to exponentially increase your own results?
I use the term superstar because these entrepreneurs are dramatically different in their thinking and, as a result, dramatically bigger. These entrepreneurs, instead of trying to solve a problem or fill a gap in the marketplace, are only interested in creating new capabilities. If I were to put a number to it, I’d say that probably 95% of all entrepreneurs are attempting to problem-solve. That means it’s the client or customer who’s calling the shots and defining the activity of the entrepreneur instead of the ideal reverse of that.
The greatest entrepreneurial role model ever.
In my mind, Steve Jobs is one of the greatest role models in the history of entrepreneurship. Did you know that during the entire time he was with Apple (both times), he never used focus groups in the product development process? He never asked customers what they needed or what their problems were.
Instead, he looked at what new, really great capability he wanted for himself. Jobs believed that if he wanted a new capability for himself and it really worked for him, other people would want to have it too. Three ways he proved himself right:
All great entrepreneurs develop new capabilities like these examples for themselves. The second thing all great entrepreneurs do is build a formula around their capabilities.
Wrapping a formula around it.
For Apple, the formula is: We make beautiful technology that people love using. It has to be beautifully designed, beautifully packaged—and, most important, it has to provide a beautiful experience.
No matter how technology in general changes or how the economy or the marketplace change, Apple has this single strategy to follow. It doesn’t matter what kind of capability is being developed, the formula stays the same.
I’ve found that when you give entrepreneurs the two differentiating points of great entrepreneurs—the ability to create new capabilities they want and then wrap a single formula around them—they make very rapid progress in identifying capabilities that don’t exist and that they want for themselves, and they can also create an identifying formula they can be true to forever. And that, in my opinion, is the recipe for how to think like a successful entrepreneur.
And for truly elevated entrepreneurial thinking, you have to think about your thinking. Learn how to explore your own mental boundaries and build strength within yourself through clear thought by downloading my book Thinking About Your Thinking.