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Strategic Coach FAQs


The Signature Programme offers the same tools, community-building, and opportunity to focus on your business in both our Classic in-person and Virtual programme streams. Choose the stream that’s right for you based on your preferred learning style: CLASSIC—four in-person workshops per year offered in one of four cities (Chicago, Toronto, Los Angeles, or London) or VIRTUAL—four virtual workshops per year that offer the flexibility of connecting from anywhere. Both programme streams offer between-session touchpoints with a dedicated Programme expert and unlimited access to Coach Connect (our fully customised client website) and game-changing conversations and concepts.

You qualify for The Signature Programme if you:

  • are an entrepreneur (business owner, professional in your practice, or high-commission salesperson).
  • have earned a minimum of £150K in personal income or £500K in annual turnover in the last tax year.
  • have been in your own business for at least three years.
  • are ready to invest in transforming your thinking into new levels of freedom and growth.

Independent surveys of the vast majority of Strategic Coach members show that on average:

  • an entrepreneur’s income will double within three years of joining the Programme.
  • free time doubles after only six months.
  • quality of life improves dramatically.

This is possible because members are able to greatly simplify their lives, increase their focus and productivity, strengthen their teams, and leverage their unique talents.

We call Strategic Coach a “lifetime focusing system”: Our concepts, tools, and strategies are not just about money and success, but about using these as the means to build a life that’s meaningful to you.

For more specific details about the results members have achieved and the impact the Programme has had on their lives, please see our Success Stories.

The in-person workshop day consists of a combination of focusing exercises, planning, creative thinking, and sharing with other participants. It’s an interactive experience, as opposed to a lecture, with opportunities for individual work, and both large- and small-group discussions.

A catered breakfast and lunch are also provided at each workshop.

The virtual workshop day also consists of focusing exercises, planning, creative thinking, and sharing with other participants. Like our in-person workshops, it’s an interactive experience—albeit different due to the remote nature of the programme—and offers opportunities for individual work, small-group breakouts, and large-group discussions.

Business coaching unlocks opportunities in both your business and personal life. The Signature Programme, designed exclusively for successful and motivated business owners, will help you achieve greater profits and growth in your business, and more freedom and happiness in your personal life.

Your membership includes one full year in Strategic Coach, but is renewable for as long as you’d like. We believe that it takes about three years for entrepreneurs to make the significant transformations in their habits, support structures, capabilities, and relationships that allow them to break through to where truly dramatic new opportunities are possible. 

We designed the first three years to support and guide entrepreneurs through these challenging but incredibly rewarding times.

Many of our members have made Strategic Coach a part of their thinking and growth for 30+ years!

At every level of The Strategic Coach Programme, your coach will be a successful entrepreneur and current Strategic Coach member with many years’ experience implementing the tools and concepts of the Programme in their own business.

All of our coaches continue to run their own businesses and are members of Strategic Coach in addition to their business coaching responsibilities. Coaches are selected through a rigorous screening process and extensively trained in the delivery of the materials.

Members get access to the following: 

  • Access to an elite-global community of entrepreneurs.
  • Four in-person or virtual workshops a year.
  • A unique workshop experience and dynamic content. 
  • Dedicated time and space to focus on the future of your business. 
  • Early access to Dan Sullivan’s latest thinking (books, collaborations, coaching programmes, and more).
  • Strategic workbooks, practical tools, and actionable exercises.
  • Coaching from successful entrepreneurs who are fellow Strategic Coach members.
  • A 1:1 coaching session between workshops with a dedicated Programme expert.
  • Weekly Planning Calls for your entire team with our Programme experts.
  • Coach-led monthly Virtual PowerUp Sessions.
  • 24/7 access to Coach Connect (our online portal).
  • Optional programmes and workshops for your team and family.

Occasionally, emergencies arise that make it impossible to attend a workshop as scheduled. Though we do not offer refunds for missed sessions, we will do our best to offer rescheduling options that match the missed session as closely as possible to accommodate these circumstances. In the rare event that a close match to the missed session is not available during a reasonable time frame, we will substitute a personalised Coaching Call, done by phone, to keep you on track. We cannot stress enough, however, the benefits to you and to your group of attending your workshop as scheduled if at all possible.

Fees for The Strategic Coach Programme are paid upfront on an annual basis. For the sake of fairness, all members must pay their fees in full before attending the first session of a new year. This creates a level playing field for all entrepreneurs in a given workshop as everyone knows that everyone else in the group has made the same financial commitment they have. In our experience, this translates into a commitment to participate fully and get the most out of the year’s sessions, which improves the experience for everyone.

The strategies we coach are designed for experienced entrepreneurs who have already achieved a certain level of success. Strategic Coach is not for startups or those with fewer than three years’ experience as an entrepreneur.